They really get to you

Ever since the advertising lecture I've been thinking a lot about the ways that the advertising media gets to you. I found this cool little gadget and embedded it in my blog. It's a pinball game but in actuality it's a advertisement for seven up, maybe their trying to reach the hardcore pinball crowd. However I'm not really sure how this kind of advertising works. Since adding this free advertisement to my blog I've had no more desire to drink seven up. I think about this all the time, coke and pepsi ads are extremely pervasive yet I am still not a coke or pepsi drinker, in fact I don't even drink soda (except for independent root beer brewers!). Perhaps it's just getting the product out there though. Maybe it's all about making your name synonymous with soda or whatever you're selling. I think apple has done a good job with this. For example, when you see a mac on television you think "oh there's a mac!" or maybe "oh, there's another mac." But you knew it was a mac! If you see a dell on tv you think "hmmm...there's a pc" it doesn't help sell Dell computers but it helps sell macs. In reality a Mac is a PC (personal computer) but for whatever reason (probably the operating system) they created a separate identity and it's done wonders for their advertising. Anyway, just a thought.