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Thursday, February 25, 2010

The greatest commercial ever made



     A coworker showed this video to me this morning, I thought it was hilarious. Subsequently I decided to post it on the blog and then figured "why not analyze it to see if it really is a good commercial according to the criteria in class?" so here it is:

Perception facet (is the advertisement attention getting?)
-"Look at your man, now look at me, now back at your man"--yes

Emotional/affective facet (does the advertisement stimulate wants, touches the emotions, or elicits feelings?)
-"with two tickets to that thing you love, look again, the tickets are now diamonds!"--absolutely

Cognitive facet (does the advertisement explain what it will do for the consumer?)
-"sadly, he isn't me but if he switched to old spice instead of using ladies scented body wash he could smell like me....anything is possible when your man smells like old spice and not a lady"--anything is possible when your man uses old spice, yes.

Association facet (is the “product” transformed into something special?)
-it arises out of diamonds so, yes.

Persuasion facet (is the advertisement compelling and persuasive?)
-only if you want anything to be possible.

Behavior facet (does the advertisement make the viewer want to take some action?)
-of course, buy old spice for their "man".

Creativity (not one the facets, but important)
-"I'm on a horse"

According to our criteria in class it's possible this is the greatest commercial ever created!

2 comments:

  1. Wow! That was quite the commercial... Not sure what to say. I agree, they pulled that of rather well. :)

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